Ideology

Marxist Terms - Karl Marx
what you know isnt real - you are told to know it
false consiousness
Das Kapital (1848)
commodity fetishism

cigarette ad / perfume ad
what is it selling? = the lifestyle, not just the product

Ads create mythical worlds
celebration, in florida

Victor Burgin
anti campaign
hollowness of mass media

John Berger
ways of seeing
ads and documentary are becoming tangled = hard to now tell difference

Paul Wombell
Han Haacke
Adbuster
these all use established channels to deliver new messages / they take existing adverts and change to images and text to create new meanings and show messages that people are going to understand because they understand the original context

Everthing is a product of its time
cultural factors, inside jokes = only make sense because people understand the history and the background info hidden within the images

Mini Task :

What happened in the 70's ?

This is a list me and the group I was with came up with:

Disco
Punk
Womens Lib
Cold war was ongoing
Vietnam War
Fashion = flares / afros / perms
Rocky Horror Picture show
Willy Wonka
Chainsaw massacre - the first one
Star wars - highest grossing film of decade
Grease - was made
Margaret Thatcher - first woman prime minister
Twin towers- tallest buildings
Stephen Hawking - discovered black holes
Protesting - image of the girl who puts the flower in the gun
Jimi Hendrix died
Floppy disc invented
Walkman invented
People were taking drugs
Revolutions

This was the decade of the lower classes pushing back against the government, political unrest and anger.