1950-60's

Advertisements in this time became more creative, showing witty slogans and logos as well as information about the product. Advertisements were much more sexist and racist than those seen today as the segregation was still happening and this behaviour was seen as normal. 

Vehicle advertisements 

Companies (such as Chevrolet) sold their cars by focusing on the grand size of the vehicle and showing the car with passengers who were enjoying the ride, many of the backgrounds show wide open rural landscapes and nearly all of these were created by illustrations as advert designers did not feel that photography could convey the same message.

The exception to this rule is Volkswagen who's selling point is the benefits of having such a small car that they have created. The advertisements differed from the typical in every way: they showed their product small in the frame, there was no background detail as it is all a plain white studio style background, and the images were a photograph not an illustration. Their selling point was "think small" which was a complete opposite of what the message was in other brands, one theory is that the slogan of this advert was reassuring to some Americans that they could be themselves and did not to change with the time. 

Coca Cola

The segregation in America meant that there was often only white people portrayed in the advertisement, coca cola was an exception to this rule as their adverts featured jazz player Raymond Loewry. Either the creators of the advertisement or the manager of the company did not believe in segregation or they realised the potential target market in advertising specifically to different races.  

Sexualism

Advertisements had more creative freedom than modern adverts are allowed to show, many advertisements in the 50-60's are obviously over sexual.