The Photography Reader (book)

Index pages :

semiotics :

109-45 : Semiotics
112, 138-45 : photography and fetish
111, 114-25 :Rhetoric of the image
112, 130-7 :Structure of representation
111, 126-9  Symbolic power of the image

115-16, 166-7, 175-6 : signs



Codes and Rhetoric :
(Part Three)

Victor Burgin wrote an essay "Thinking photography"

Bignell, J. (1997) Media Semiotics, an introduction



Roland Barthes
Rhetoric of the image

" because in advertising the signification of the image is undoubtedly intentional "
page 114

Victor Burgin
Looking at photographs 

"With most photographs we see, this decoding and investiture takes place instantaneously, unselfconsciously, 'naturally' ; but it does take place "
page 133


Andy Grundberg
The Crisis of the real

"What structuralist linguistic theory and semiotic sign theory have in common is the belief that things in the world - literary texts, images, what have you - do not wear their meanings on their sleeves. They must be deciphered, or decoded, in order to be  understood. "
page 166